A Breastfeeding-Friendly Approach to Pediatric Care Raises Breastfeeding Rates

Rates of breastfeeding are deeply affected by the support a breastfeeding mother receives – starting with her husband or other adults closely involved in the baby’s care. A key part of a woman’s breastfeeding village is her baby’s pediatric office. In the United States, new parents typically visit pediatric offices five times for well-child visits in the baby’s first six months, compared to one or two postpartum checkups with the woman’s prenatal care-giver.

So how important is the role of the pediatric office in encouraging breastfeeding of its patients? According to a study conducted by a doctoral student at the University of Virginia’s School of Nursing, very important. Sharon Corriveau applied a clinical protocol developed by the Academy of Breastfeeding Medicine to a pediatric office. The office trained staff to support breastfeeding, hired a board-certified lactation nurse, eliminated  formula promotions, encouraged mothers to breastfeed, and improved insurance coverage of breastfeeding-related services for their patients.

The findings were impressive. Continue reading